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Friday 27 April 2018

Coachella? More like #Beychella

Hello!

So, the USA equivalent of Glastonbury happened recently...yep I'm talking about Coachella.

Coachella is considered the first big festival and I consider it as the unofficial opener of festival season. This year's festival saw loads of artists come to Los Angeles to play the famous desert festival site: Haim, Jamiroquai, Alt-J, Cardi B and more. We also had two headliners. One was The Weeknd, who got people talking after he got emotional during a performance of his latest song, which is thought to be about his relationship with Selena Gomez, and the other was Eminem.

However, none of these acts drew more attention than the third headliner of the weekend...in fact LAST YEAR was when she began to draw attention to her anticipated headline set...yep, I'm talking about queen Bey herself: Beyonce.

Originally, she was meant to be headlining Coachella 2017 but she then announced that she was pregnant with twins, causing her to cancel. Of course the worst kept secret was eventually confirmed: she was headlining Coachella 2018.

Some of you are probably thinking, "Why is everyone making a big deal about Beyonce headlining Coachella?" Well not only is she...erm...Beyonce but she also broke...oh...just a couple of records:
  • She was the first black woman to headline Coachella. This is a big deal in a world where, unfortunately there is still some racial tension.
  • She was the most tweeted about performance. 
  • Destiny's Child are technically the first girl band to headline Coachella
Also, not only did she reach these milestones, she also, because she is Beyonce, managed to inadvertently create a hashtag dedicated to her performance: #Beychella.

Of course, there were a few surprises up Beyonce's sleeve. One of them happened on the first weekend of Coachella, even though people predicted it anyway, and this was the reunion of Destiny's Child. Yep, Michelle and Kelly Rowland joined their former band mate to perform a classic hits medley, consisting of Lose My Breath, Say My Name and Soldier.

The other surprises was how subtle she was being during her performance, particularly with her main outfit at the start of her headline set on the first weekend: Black shorts with a yellow hoodie. Not only is this the colours of a bee (Bey...get it?), this is also the colour that represented the Alpha Phi Alpha fraternity, which was the first black inter-college fraternity, when it was established at Cornell University in 1906.

Overall, Beyonce is probably the only headline who grabbed attention before, during and after the performance. Now, the question is, will any other artist have as much focus on them when they headline Coachella? In fact, will they even have a hashtag dedicated to their Coachella performance, in the way that Beyonce had #Beychella? Answer: probably not.

Em x


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